Expert Leicester Search Engine Optimisation Enters the Mobile Front

Over the past several weeks, webmasters have received mobile usability warnings from Google regarding their websites, which could affect their rankings in mobile search. The notice details the monitoring of website pages and noting the site’s percentage of pages with usability errors. It doesn't detail the specific problems and solutions but links to resources related to the subject. Experts believe this is a heads-up to Google's new mobile ranking algorithm, which has been in development since November 2014. The algorithm is part of a comprehensive mobile package being introduced gradually into the dynamics of the search engine, a clear intent on Google’s part to continue enhancing user experience (UX) on handheld devices.
http://visiblepages.co.uk/expert-leicester-search-engine-optimisation-enters-the-mobile-front/

The SEO Landscape of 2015

Perhaps the hardest task in online marketing is the quick transition from one method to another to keep up with the fast-changing algorithms. Fortunately, Google doesn’t have any big change to announce this year. For most internet marketers, then, it’s business as usual.

Having a total market share of around 70 percent, Google definitely controls the wheel of online interaction, and the entire world watches with bated breath the changes it makes to its policy. A change that even Google has no direct control over, though, is the growing importance of mobile SEO and a host of other trends this year:

Images and Video Boost Your Search Engine Ranking

A great way to improve search engine rank as well as attract visitors to your page is by having great image and video content. In terms of universal search, images and video have a great chance of making an appearance. A study done by Searchmetrics reveals that video and image content appear frequently and is the best way of making it to the top results in a search engine returns page.

Effective SEO in Leicester: Better, More Relevant Content Marketing

Content marketing is undeniably flourishing around the world, including the UK. However, while marketers around the nation are counted among the ranks of the most effective in the world, budget used for content marketing still has been largely misused and wasted, and even professionals feel that their strategies have been ineffective in the past year. According to a recent study released by the Content Marketing Institute, only 42 percent of marketers feel that they are achieving their overall content marketing goals, a slight decrease from the 48 percent recorded in 2013. However, this does not equate to a loss in confidence on content marketing: If anything, the figure shows that after years of doing what they think will stick among people, marketers have learned that there is more to content marketing than just publishing content and hoping that others will share it.
http://visiblepages.co.uk/effective-seo-leicester-better-relevant-content-marketing/

Quick, Useful SEO Tips

The following are some short but helpful tips that can help your SEO efforts:

• Results are not overnight – one of the first things that must be known is that results from SEO efforts won’t be seen for weeks, or even months.
• Newer websites would have to wait longer – it takes time to build reputation and trust from search engines, and until both are achieved, the website will not rank high—yet.
• Content remains king– this is the meat of the website and is essentially the foundation for SEO. It must contain relevant keywords and information.
• Use keywords appropriately – these can be placed in text links, the domain name, and image ALT attributes, among other places. Also remember to use keyword phrases and not just single keywords.
• Set-up analytics tools – this would help you get a hold on the results of your SEO strategy and see how much visitors you get, and the keywords that led them to your site.
• Link building is important – keep in mind that one good authoritative link would do more for you than multiple poor quality links. Also remember to give links and not just expect others to link back to you.

The gist of SEO is content, links, reputation, and popularity. Build on these with the help of an experienced SEO firm and you can expect income-generating results in due time.

Leicester Search Engine Optimisation Firm Offers Online Brand Security

Online promotions efforts should not simply end upon acquisition of domain names representing companies and their brands. Networking sites like Facebook and Twitter have practically reshaped and redefined consumer behavior online, thereby necessitating local companies to adapt and obtain social media account names that are the same, or are as close, to their business and domain names as possible for stronger recall. Visible Pages, a reliable Internet marketing firm, uses effective Leicester search engine optimisation strategies to acquire social media account names and secure online presence for their clients’ brands. Under the company’s online branding package named “Brand Secure Your Business”, local and growing enterprises can have a team of professional online marketing specialists exert every effort to secure their online dominance.
http://visiblepages.co.uk/leicester-search-engine-optimisation-firm-offers-online-brand-security/

Search Algorithms: Needle in a Haystack

The next time you find yourself searching for something in the proverbial haystack, remember that Google does this every day.

Search algorithms make it possible for search engines to sift through trillions of webpages and find the pages you more or less want. Over the years, improvements introduced new features to the search engine experience: autocomplete, news results, instant definitions, and even natural language (something pioneered by Ask Jeeves decades ago).