The next time you find yourself
searching for something in the proverbial haystack, remember that
Google does this every day.
Search algorithms make it possible
for search engines to sift through trillions of webpages and find the
pages you more or less want. Over the years, improvements introduced
new features to the search engine experience: autocomplete, news
results, instant definitions, and even natural language (something
pioneered by Ask Jeeves decades ago).
Have you seen what a search
algorithm looks like? Google definitely wouldn't show it to the
public, as it contains all the secret sauces it has added over the
years; nor will any competing search engine, for that matter.
Instead, think of it as a flowchart. The algorithm is programmed to
follow this flowchart to the end based on the conditions fulfilled.
Nevertheless, you can be assured
that the algorithm is working; otherwise, your business wouldn't be
in the local listings even if you wanted it to. As more people rely
on online search for virtually any task, Google will keep adding new
features or improve existing ones to enhance the search experience.
This also means adapting to the changing requirements of search
engine optimisation (SEO) which, like it or not, will affect your
business.
Fortunately, you have SEO companies
that have your back and keep a close eye on the latest developments
from Google and other search engines. These companies make sure their
clients don’t get left out of a new wave of Pandas or Penguins.
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