On Digital Marketing: the Significance of Search Engine Optimisation

With an estimated GVA (Gross Value Added) of £15.3 billion, the city of Leicester has the largest economy in the East Midlands region of England. Thus, the city offers great potential for businesses to thrive. To tap that potential, you need to be competitive. Throughout history, businesses have utilised channels of communication in order to reach people. In the past, broadcast media was the big thing but, basically, only the big companies could afford the advertising cost. Today, the competition is online and it’s a much more forgiving landscape for small to medium enterprises (SMEs).
http://visiblepages.co.uk/on-digital-marketing-the-significance-of-search-engine-optimisation/

Proper SEO Techniques for Local Businesses

Search engine optimisation needs to be a marketing component of any Leicester business that hopes to achieve success within such an increasingly competitive landscape. To appreciate the importance of this approach, it is essential to note that no less than 93 per cent of all online queries begin through the use of a search engine. Search engine exposure is key to enjoy inbound hits and ultimately, higher conversion rates. What are some other techniques that can help to increase the online presence of any Leicester enterprise?

Search Engine Optimisation Tips for Musicians Looking For That ‘Break’

The music industry is a crowded place. Thousands of acts struggle through a literally crowded scene where it’s absolutely tough to break out. There is, however, a ray of light: standard search engine optimisation, otherwise known as SEO. This is because more people today are using search engines like Google to find the information they need instead of scouring record bars and attending local performances like in the old days. It’s now more important than ever for a musician’s website to work with search engines, though bringing a site up the rankings is not an easy task. Nowadays, it’s almost impossible to get traction in the music industry if you don’t get “discovered” on the Web. A good musical presence online is way more than having a link to your YouTube channel or Facebook page, however—it requires a good website, title tags and a meta description, connections to influential figures and more.
http://visiblepages.co.uk/search-engine-optimisation-tips-musicians-looking-break/

Search Engine Optimisation in Leicester: Undoing 3 Common Mistakes

If you’re running a business and you need to be constantly visible to your target customers, you can’t afford using faulty SEO tactics on your website. However, many business owners can’t really tell the difference between bad tactics from good ones. Some SEO strategies might appear harmless for now, but when the search engines catch up with your errant practices, there’ll be hell to pay. If you’re still subscribing to these three questionable practices, you’d do better to consult with a reputable online marketing company that offers search engine optimisation in Leicester to help clean up your act.
http://visiblepages.co.uk/search-engine-optimisation-leicester-undoing-3-common-mistakes/

Old SEO Tactics That Simply Don’t Work Anymore

It’s been reiterated a hundred times in the field of search engine optimisation: nothing stays the same way for long. That said, the tactics that worked a year, month, or even a week ago may no longer work today. Here are several outdated SEO tactics you must forget: 

Short Content 

Website Magazine’s Travis Bliffen considers development of optimized content with less than 300 words as the foremost outdated SEO tactic there is. Itty-bitty content like these surely once contributed to the success of SEO campaigns in the past, but today’s practitioners are now choosing to follow Google’s whims when it comes to longer content.

Targeting a Page for One Keyword

Choosing a high-traffic, low competition keyword and optimizing a page around it used to be the go-to method. Unfortunately this strategy has been known to cause low-quality sites to rank instead of high quality ones, which is the case for sites which didn’t use their keywords on their pages. To address this issue, Google has updated its Panda algorithm to weed out sites with thin content from their search rankings.

Guest Blogging That’s Almost “Spammy” 

It’s good to continuously produce blog posts that can make a business an authority on relevant subjects, but if the blog sites being linked to aren’t picked right, it can lead to disaster. Linking to sites which are obviously all about creating backlinks and not for sharing useful content has long been considered outdated and are subject to ranking penalties.

The Power of Search Engine Optimisation

Any Leicester business owner that wants to get an edge over his or her own competitors, understand how important it is to implement the proper SEO techniques in the company’s website and social media. What may have worked well yesterday can turn out of date before long. Many companies are now choosing to focus their campaigns locally, as well as targeting communities surrounding its business. The Local Buzz is a marketing technique that gets local companies to be seen more online by their own neighbours. 

SEO is much more than optimising keywords. It is a mix of many other aspects which tend to occur behind the scenes. HTML coding, meta phrases, keyword analysis, and website audits, are just a few of the related tools used to optimise website content.  

Additionally, companies are gearing up to optimise their social media for more dynamic engagement with customers and visitors alike. AdWords functionality and the power of online reputation management are crucial tools professionals exploit, as well.

SEO and other marketing techniques that help a business become more visible online may be too complex for anyone too immersed in his or her own Leicester business. For most of them, they find it a lot smarter to outsource such solutions to trusted SEO marketing professionals or third-party providers. The world of digital marketing is advancing at breakneck pace. Staying ahead of the curve is top order of business, so that online marketing isn’t really something you can leave out of your business plan.

Business and SEO: A Partnership for Success

SEO, despite having flourished into one of the biggest online business sectors, is one of the most misunderstood terms in the world. Although it is widely portrayed as some mysterious, exclusive world populated by the smartest and richest computer experts around, many seem to forget that it's simply a marketing method.

Business Advice: Avoid Falling Prey to Black Hat SEO in Leicester

Search engine optimisation, if done right, can greatly improve your business’s ranking in organic search results, which means better visibility and increased traffic. Being a highly technical activity, however, SEO is used by some fraudsters who target business owners who aren’t well-versed in tech-speak. These unscrupulous individuals use so-called black hat SEO tactics, methods that don’t abide by search engine best practices and thus can cause a website to get penalised. For starters, here are three warning signs that you need to find a new SEO partner:
http://visiblepages.co.uk/business-advice-avoid-falling-prey-black-hat-seo-leicester/

Google is Moving Forward and So Should You

Just recently, search engine giant Google decided to use a new algorithm that will prioritise any websites that it deems “mobile friendly.” This change was implemented to acknowledge the importance of the rapidly growing mobile-users market, who use their mobile devices to access the Internet instead of using personal computers and laptops. 

In today’s world, using a personal desktop computer is too much of a hassle when the Internet is literally in the palm of your hands. Cellphones are no longer just tools for communication; now they’re also a tool information gathering. All we need to do now is to open our mobile phones and we can find out just about anything we want to know. Maps, dictionaries, translation devices, gaming consoles, and your 6:00 daily news are all available with just one swipe of your finger. Yes, swipe, because the age of clicking has given way to the age of touch screens.

Leicester Search Engine Optimisation Services Let Local Firms Shine

A local SEO campaign can cost less than the usual national or global one. This is because when advertising on the Internet you’ll need to buy keywords to use. The more popular the keyword, the more expensive it can be. Local keywords are not as popular as nationally used ones; for example, if you’re a plumbing service in Evington, you’ll want to buy the more specific and lower-priced “Evington plumbing service” rather than the nationally used “plumbing service.” Moreover, search engines like Google can integrate additional features you don’t see in normal ad campaigns, like a detailed map and customer reviews. When local businesses want easy exposure, seeking the help of nearby SEO agencies is a good idea. Local SEO tactics ensure that customers know that you’re not far away to meet their needs.
http://visiblepages.co.uk/leicester-search-engine-optimisation-services-let-local-firms-shine/

Expert Leicester Search Engine Optimisation Enters the Mobile Front

Over the past several weeks, webmasters have received mobile usability warnings from Google regarding their websites, which could affect their rankings in mobile search. The notice details the monitoring of website pages and noting the site’s percentage of pages with usability errors. It doesn't detail the specific problems and solutions but links to resources related to the subject. Experts believe this is a heads-up to Google's new mobile ranking algorithm, which has been in development since November 2014. The algorithm is part of a comprehensive mobile package being introduced gradually into the dynamics of the search engine, a clear intent on Google’s part to continue enhancing user experience (UX) on handheld devices.
http://visiblepages.co.uk/expert-leicester-search-engine-optimisation-enters-the-mobile-front/

The SEO Landscape of 2015

Perhaps the hardest task in online marketing is the quick transition from one method to another to keep up with the fast-changing algorithms. Fortunately, Google doesn’t have any big change to announce this year. For most internet marketers, then, it’s business as usual.

Having a total market share of around 70 percent, Google definitely controls the wheel of online interaction, and the entire world watches with bated breath the changes it makes to its policy. A change that even Google has no direct control over, though, is the growing importance of mobile SEO and a host of other trends this year:

Images and Video Boost Your Search Engine Ranking

A great way to improve search engine rank as well as attract visitors to your page is by having great image and video content. In terms of universal search, images and video have a great chance of making an appearance. A study done by Searchmetrics reveals that video and image content appear frequently and is the best way of making it to the top results in a search engine returns page.

Effective SEO in Leicester: Better, More Relevant Content Marketing

Content marketing is undeniably flourishing around the world, including the UK. However, while marketers around the nation are counted among the ranks of the most effective in the world, budget used for content marketing still has been largely misused and wasted, and even professionals feel that their strategies have been ineffective in the past year. According to a recent study released by the Content Marketing Institute, only 42 percent of marketers feel that they are achieving their overall content marketing goals, a slight decrease from the 48 percent recorded in 2013. However, this does not equate to a loss in confidence on content marketing: If anything, the figure shows that after years of doing what they think will stick among people, marketers have learned that there is more to content marketing than just publishing content and hoping that others will share it.
http://visiblepages.co.uk/effective-seo-leicester-better-relevant-content-marketing/

Quick, Useful SEO Tips

The following are some short but helpful tips that can help your SEO efforts:

• Results are not overnight – one of the first things that must be known is that results from SEO efforts won’t be seen for weeks, or even months.
• Newer websites would have to wait longer – it takes time to build reputation and trust from search engines, and until both are achieved, the website will not rank high—yet.
• Content remains king– this is the meat of the website and is essentially the foundation for SEO. It must contain relevant keywords and information.
• Use keywords appropriately – these can be placed in text links, the domain name, and image ALT attributes, among other places. Also remember to use keyword phrases and not just single keywords.
• Set-up analytics tools – this would help you get a hold on the results of your SEO strategy and see how much visitors you get, and the keywords that led them to your site.
• Link building is important – keep in mind that one good authoritative link would do more for you than multiple poor quality links. Also remember to give links and not just expect others to link back to you.

The gist of SEO is content, links, reputation, and popularity. Build on these with the help of an experienced SEO firm and you can expect income-generating results in due time.