SEO Services in Leicester—From a Marketing Plan to Website Design

The web design process has evolved a lot since the 90s when it first came out. Can you imagine that the earliest websites were text-only affairs that were often created by only one person? That’s a far cry from today when elaborate sites incorporating images, video, font, and colours are created by Leicester search engine optimisation companies who employ a team of web designers, graphic artists, and search engine specialists to produce and maintain the websites of their clients. Thinking of setting up your own website? Today, the process of creating a professional website involves a number of different phases. At the beginning of the project, an extensive planning phase will help you gauge the scope and size of the project you need. It is during this phase that you establish a business plan and marketing strategy in order to gain an understanding of the methods you need to take to achieve your web development goals.
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Where SEO and Reputation Management Meet

The Internet offers a wide range of tools that businesses and organizations can use for marketing. These tools are often utilized in combination with each other to achieve maximum effect. A good example is search engine optimization (SEO) and reputation management.

Some consider these two as similar, but each has its own specific objectives. SEO differs from reputation management in a number of ways, which makes using both an effective online marketing strategy. SEO aims to make a website more visible online, while reputation management is uses that visibility to the website’s advantage.