Business and SEO: A Partnership for Success

SEO, despite having flourished into one of the biggest online business sectors, is one of the most misunderstood terms in the world. Although it is widely portrayed as some mysterious, exclusive world populated by the smartest and richest computer experts around, many seem to forget that it's simply a marketing method.

Google is Moving Forward and So Should You

Just recently, search engine giant Google decided to use a new algorithm that will prioritise any websites that it deems “mobile friendly.” This change was implemented to acknowledge the importance of the rapidly growing mobile-users market, who use their mobile devices to access the Internet instead of using personal computers and laptops. 

In today’s world, using a personal desktop computer is too much of a hassle when the Internet is literally in the palm of your hands. Cellphones are no longer just tools for communication; now they’re also a tool information gathering. All we need to do now is to open our mobile phones and we can find out just about anything we want to know. Maps, dictionaries, translation devices, gaming consoles, and your 6:00 daily news are all available with just one swipe of your finger. Yes, swipe, because the age of clicking has given way to the age of touch screens.

Images and Video Boost Your Search Engine Ranking

A great way to improve search engine rank as well as attract visitors to your page is by having great image and video content. In terms of universal search, images and video have a great chance of making an appearance. A study done by Searchmetrics reveals that video and image content appear frequently and is the best way of making it to the top results in a search engine returns page.