With an estimated GVA (Gross Value Added) of £15.3 billion, the city of Leicester has the largest economy in the East Midlands region of England. Thus, the city offers great potential for businesses to thrive. To tap that potential, you need to be competitive. Throughout history, businesses have utilised channels of communication in order to reach people. In the past, broadcast media was the big thing but, basically, only the big companies could afford the advertising cost. Today, the competition is online and it’s a much more forgiving landscape for small to medium enterprises (SMEs).
http://visiblepages.co.uk/on-digital-marketing-the-significance-of-search-engine-optimisation/
