Leicester Search Engine Optimisation Services Let Local Firms Shine

A local SEO campaign can cost less than the usual national or global one. This is because when advertising on the Internet you’ll need to buy keywords to use. The more popular the keyword, the more expensive it can be. Local keywords are not as popular as nationally used ones; for example, if you’re a plumbing service in Evington, you’ll want to buy the more specific and lower-priced “Evington plumbing service” rather than the nationally used “plumbing service.” Moreover, search engines like Google can integrate additional features you don’t see in normal ad campaigns, like a detailed map and customer reviews. When local businesses want easy exposure, seeking the help of nearby SEO agencies is a good idea. Local SEO tactics ensure that customers know that you’re not far away to meet their needs.
http://visiblepages.co.uk/leicester-search-engine-optimisation-services-let-local-firms-shine/

Expert Leicester Search Engine Optimisation Enters the Mobile Front

Over the past several weeks, webmasters have received mobile usability warnings from Google regarding their websites, which could affect their rankings in mobile search. The notice details the monitoring of website pages and noting the site’s percentage of pages with usability errors. It doesn't detail the specific problems and solutions but links to resources related to the subject. Experts believe this is a heads-up to Google's new mobile ranking algorithm, which has been in development since November 2014. The algorithm is part of a comprehensive mobile package being introduced gradually into the dynamics of the search engine, a clear intent on Google’s part to continue enhancing user experience (UX) on handheld devices.
http://visiblepages.co.uk/expert-leicester-search-engine-optimisation-enters-the-mobile-front/

The SEO Landscape of 2015

Perhaps the hardest task in online marketing is the quick transition from one method to another to keep up with the fast-changing algorithms. Fortunately, Google doesn’t have any big change to announce this year. For most internet marketers, then, it’s business as usual.

Having a total market share of around 70 percent, Google definitely controls the wheel of online interaction, and the entire world watches with bated breath the changes it makes to its policy. A change that even Google has no direct control over, though, is the growing importance of mobile SEO and a host of other trends this year: