Perhaps the hardest task in
online marketing is the quick transition from one method to another to keep up
with the fast-changing algorithms. Fortunately, Google doesn’t have any big
change to announce this year. For most internet marketers, then, it’s business
as usual.
Having a total market share
of around 70 percent, Google definitely controls the wheel of online interaction,
and the entire world watches with bated breath the changes it makes to its
policy. A change that even Google has no direct control over, though, is the
growing importance of mobile SEO and a host of other trends this year:
