Search engine optimisation needs to be a marketing
component of any Leicester business that hopes to achieve success within such
an increasingly competitive landscape. To appreciate the importance of this
approach, it is essential to note that no less than 93 per cent of all online
queries begin through the use of a search engine. Search engine exposure is key
to enjoy inbound hits and ultimately, higher conversion rates. What are some
other techniques that can help to increase the online presence of any Leicester
enterprise?
