A local SEO campaign can cost less than the usual national or global one. This is because when advertising on the Internet you’ll need to buy keywords to use. The more popular the keyword, the more expensive it can be. Local keywords are not as popular as nationally used ones; for example, if you’re a plumbing service in Evington, you’ll want to buy the more specific and lower-priced “Evington plumbing service” rather than the nationally used “plumbing service.” Moreover, search engines like Google can integrate additional features you don’t see in normal ad campaigns, like a detailed map and customer reviews. When local businesses want easy exposure, seeking the help of nearby SEO agencies is a good idea. Local SEO tactics ensure that customers know that you’re not far away to meet their needs.
http://visiblepages.co.uk/leicester-search-engine-optimisation-services-let-local-firms-shine/
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