In the past, owning a website was a
sure-fire way to draw in customers. Today, things have gotten a bit
more complicated than that. It seems that just about everyone has a
website--your competitors are also online, drawing traffic away from
your site.
Search
engine optimisation is a fantastic way to boost your online
presence and shine the spotlight on your business. After all, most
consumers are instantly drawn to click on the first few search
results a search engine brings up. As of today, you may already be
doing SEO, but how effective have your efforts been? If you could use
an extra boost, try incorporating these tips:
Evergreen Content
In a nutshell, evergreen content is
an article with information that is always relevant no matter the
season, e.g. how to avoid dwelling fires. Like fine wine, the
benefits of evergreen content only becomes more effective over time
as it gains reputability, so try prioritising it over “flash in the
pan” content.
Guest Blog
Is there an online “journal” for
your industry? If yes, try submitting a few articles. Your goal here
is to build your authorship. Once you accomplish this, Google will
see that you are an industry leader and give a slight boost to
anything you write in the future. At the same time, the content you
produce for third-party websites can link back to your website, so
you get an immediate benefit from guest blogging.
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