The Internet offers a wide
range of tools that businesses and organizations can use for marketing. These tools
are often utilized in combination with each other to achieve maximum effect. A
good example is search engine optimization (SEO) and reputation management.
Some consider these two as similar,
but each has its own specific objectives. SEO differs from reputation
management in a number of ways, which makes using both an effective online
marketing strategy. SEO aims to make a website more visible online, while
reputation management is uses that visibility to the website’s advantage.
