Perhaps the hardest task in
online marketing is the quick transition from one method to another to keep up
with the fast-changing algorithms. Fortunately, Google doesn’t have any big
change to announce this year. For most internet marketers, then, it’s business
as usual.
Having a total market share
of around 70 percent, Google definitely controls the wheel of online interaction,
and the entire world watches with bated breath the changes it makes to its
policy. A change that even Google has no direct control over, though, is the
growing importance of mobile SEO and a host of other trends this year:
Mobile Marketing
As more people use mobile
devices to browse the Internet, website owners must channel their investments to
mobile marketing and creating responsive websites that allow end users to view
and navigate their pages on any mobile device.
Local Listings
Local listing optimization
will also become a popular tool for marketing SMEs. More firms will sign up for
Google Places listings and more consumers will rely on it in locating the
business/product/service they need. This should prompt companies to provide
more relevant information about their business on the Web.
Quality Content
Lastly, links and
keywords will be less important as ranking factors. Quality content is again king.
If your webpages have high-quality content and visitors like it, Google will
index your website so searchers of information about products and services like
yours will easily find you.
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