It’s been reiterated a hundred times in the field of search engine optimisation:
nothing stays the same way for long. That
said, the tactics that worked a year, month, or even a week ago may no longer work
today. Here are several outdated SEO tactics you must forget:
Short Content
Website Magazine’s Travis
Bliffen considers development of optimized content with less than 300 words as the
foremost outdated SEO tactic there is. Itty-bitty content like these surely once
contributed to the success of SEO campaigns in the past, but today’s practitioners
are now choosing to follow Google’s whims when it comes to longer content.
Targeting a Page
for One Keyword
Choosing a high-traffic, low competition keyword and optimizing
a page around it used to be the go-to
method. Unfortunately this strategy has been known to cause low-quality sites to
rank instead of high quality ones, which is the case for sites which didn’t use
their keywords on their pages. To address this issue, Google has updated its
Panda algorithm to weed out sites with thin content from their search rankings.
Guest Blogging That’s
Almost “Spammy”
It’s good to continuously produce blog posts that can make
a business an authority on relevant subjects, but if the blog sites being linked
to aren’t picked right, it can lead to disaster. Linking to sites which are obviously
all about creating backlinks and not for sharing useful content has long been considered
outdated and are subject to ranking penalties.
