On Digital Marketing: the Significance of Search Engine Optimisation

With an estimated GVA (Gross Value Added) of £15.3 billion, the city of Leicester has the largest economy in the East Midlands region of England. Thus, the city offers great potential for businesses to thrive. To tap that potential, you need to be competitive. Throughout history, businesses have utilised channels of communication in order to reach people. In the past, broadcast media was the big thing but, basically, only the big companies could afford the advertising cost. Today, the competition is online and it’s a much more forgiving landscape for small to medium enterprises (SMEs).
http://visiblepages.co.uk/on-digital-marketing-the-significance-of-search-engine-optimisation/

Proper SEO Techniques for Local Businesses

Search engine optimisation needs to be a marketing component of any Leicester business that hopes to achieve success within such an increasingly competitive landscape. To appreciate the importance of this approach, it is essential to note that no less than 93 per cent of all online queries begin through the use of a search engine. Search engine exposure is key to enjoy inbound hits and ultimately, higher conversion rates. What are some other techniques that can help to increase the online presence of any Leicester enterprise?

Search Engine Optimisation Tips for Musicians Looking For That ‘Break’

The music industry is a crowded place. Thousands of acts struggle through a literally crowded scene where it’s absolutely tough to break out. There is, however, a ray of light: standard search engine optimisation, otherwise known as SEO. This is because more people today are using search engines like Google to find the information they need instead of scouring record bars and attending local performances like in the old days. It’s now more important than ever for a musician’s website to work with search engines, though bringing a site up the rankings is not an easy task. Nowadays, it’s almost impossible to get traction in the music industry if you don’t get “discovered” on the Web. A good musical presence online is way more than having a link to your YouTube channel or Facebook page, however—it requires a good website, title tags and a meta description, connections to influential figures and more.
http://visiblepages.co.uk/search-engine-optimisation-tips-musicians-looking-break/

Search Engine Optimisation in Leicester: Undoing 3 Common Mistakes

If you’re running a business and you need to be constantly visible to your target customers, you can’t afford using faulty SEO tactics on your website. However, many business owners can’t really tell the difference between bad tactics from good ones. Some SEO strategies might appear harmless for now, but when the search engines catch up with your errant practices, there’ll be hell to pay. If you’re still subscribing to these three questionable practices, you’d do better to consult with a reputable online marketing company that offers search engine optimisation in Leicester to help clean up your act.
http://visiblepages.co.uk/search-engine-optimisation-leicester-undoing-3-common-mistakes/

Old SEO Tactics That Simply Don’t Work Anymore

It’s been reiterated a hundred times in the field of search engine optimisation: nothing stays the same way for long. That said, the tactics that worked a year, month, or even a week ago may no longer work today. Here are several outdated SEO tactics you must forget: 

Short Content 

Website Magazine’s Travis Bliffen considers development of optimized content with less than 300 words as the foremost outdated SEO tactic there is. Itty-bitty content like these surely once contributed to the success of SEO campaigns in the past, but today’s practitioners are now choosing to follow Google’s whims when it comes to longer content.

Targeting a Page for One Keyword

Choosing a high-traffic, low competition keyword and optimizing a page around it used to be the go-to method. Unfortunately this strategy has been known to cause low-quality sites to rank instead of high quality ones, which is the case for sites which didn’t use their keywords on their pages. To address this issue, Google has updated its Panda algorithm to weed out sites with thin content from their search rankings.

Guest Blogging That’s Almost “Spammy” 

It’s good to continuously produce blog posts that can make a business an authority on relevant subjects, but if the blog sites being linked to aren’t picked right, it can lead to disaster. Linking to sites which are obviously all about creating backlinks and not for sharing useful content has long been considered outdated and are subject to ranking penalties.

The Power of Search Engine Optimisation

Any Leicester business owner that wants to get an edge over his or her own competitors, understand how important it is to implement the proper SEO techniques in the company’s website and social media. What may have worked well yesterday can turn out of date before long. Many companies are now choosing to focus their campaigns locally, as well as targeting communities surrounding its business. The Local Buzz is a marketing technique that gets local companies to be seen more online by their own neighbours. 

SEO is much more than optimising keywords. It is a mix of many other aspects which tend to occur behind the scenes. HTML coding, meta phrases, keyword analysis, and website audits, are just a few of the related tools used to optimise website content.  

Additionally, companies are gearing up to optimise their social media for more dynamic engagement with customers and visitors alike. AdWords functionality and the power of online reputation management are crucial tools professionals exploit, as well.

SEO and other marketing techniques that help a business become more visible online may be too complex for anyone too immersed in his or her own Leicester business. For most of them, they find it a lot smarter to outsource such solutions to trusted SEO marketing professionals or third-party providers. The world of digital marketing is advancing at breakneck pace. Staying ahead of the curve is top order of business, so that online marketing isn’t really something you can leave out of your business plan.

Business and SEO: A Partnership for Success

SEO, despite having flourished into one of the biggest online business sectors, is one of the most misunderstood terms in the world. Although it is widely portrayed as some mysterious, exclusive world populated by the smartest and richest computer experts around, many seem to forget that it's simply a marketing method.